Hilton
I worked with Hilton on their global 2020 campaign, ‘To New Memories,’ conceived to welcome guests back as they re-opened their hotels.
Rooted in celebrating real travel moments, ‘To New Memories’ reminds guests of the small joys that make memorable moments when they travel.
We applied research into local market audience sentiment, political sensitives, Hilton portfolio strengths and COVID production guidance to produce our TVC, sponsorship idents and digital content for the UK & Germany.
We scripted, directed and produced a TVC and a series of idents to be shown across multiple channels, supported by social and online content.
My Involvement
Alongside my in-house role as Production Manager I was in charge of the Production Design. I sourced, procured and designed all props featured throughout the TVC.